Fitness with a focus on being proactive, preventative, and functional

Specialized online fitness programs designed together by a Physiotherapist, Strength Coach, and Nutrition Coach. Working together on your team.

“Empowering You to Live Your Concept of Fit.”

  • - Your FIT Coaches

Meet Your FIT Team

Marcus and Josie Astley are the co-founders of Concept Fit and are passionate about helping all individuals improve and sustain their overall fitness and health.

They have teamed up to combine their physiotherapy and personal training expertise to create Concept Fit; an online fitness company that integrates fitness, physiotherapy, nutrition, and your lifestyle.

Step Into Strength: Your 3-Step Success Plan

  • Step 1: Your FIT Foundation Call

    Kick things off with a personalized coaching call where we get to know you—your lifestyle, your goals, and what success looks like for you. This sets the tone for a custom-fit start.

  • Step 2: Choose Your Accountability Level

    Everyone thrives with a different level of support. Whether you want regular check-ins or high-touch in person coaching appointments, we’ll help you find the accountability style that keeps you motivated and on track.

  • Step 3: Get Your Personalized Plan

    Your body, your life, your plan. Based on your goals and lifestyle, we design an evidence-based exercise routine that works with you, not against you.

I'm Ready - Book My Call!

FIT Pricing

Plan 1: FIT Foundations

  • Perfect for the self-starter who wants an online customized exercise plan, pro coaching guidance, and a motivating community.


    Built for You If:

    ✔️ You want expert online exercise programming—with weekly coaching check-ins
    ✔️ You’re ready to take charge of your fitness
    ✔️ You love being part of a strong, supportive community

  • $ 69.95/month

    What You Get :

    ➡️ Customized Online Workouts
    Tailored to your goals, fitness level, and schedule by your coach & physio.

    ➡️ Direct Coach & Physio Access
    Message anytime for ongoing feedback, support, and plan adjustments.

    ➡️ Full FIT Community Access
    Join live webinars, workouts, challenges & member meetups to stay inspired.

Plan 2: FIT Momentum

  • Built for motivated individuals who want a customized online program with in-person check-ins to stay accountable, structured, and on track


    Built for You If:

    ✔️ You want an online fitness program that you follow at your own pace
    ✔️ You thrive with regular coaching check-ins to stay accountable
    ✔️ You are motivated to track your progress

  • $125/month

    What You Get:

    ➡️ Kickstart with a Full FIT Assessment
    Work 1:1 with your Coach & Physio to assess your strength, movement, and goals (in-person and virtual options).

    ➡️ Online Personalized Programming
    Workouts tailored from your FIT assessment that grow with you—built for real results

    ➡️ Direct Coach & Physio Access
    Message anytime for ongoing feedback, support, and plan adjustments.

    ➡️ Ongoing Progress Tracking
    Re-assess with a FIT Coaches Check In every 6 weeks to measure gains, adjust your plan, and stay motivated.

    ➡️ Full FIT Community Access
    Join live webinars, workouts, challenges & member meetups to stay inspired.

Plan 3: FIT Elite

  • Perfect for individuals who want a fully guided fitness journey—combining online workouts, in-person personal training, and physio assessments for expert support, accountability, and results every step of the way.

    Built for You If:

    ✔️ You want a fully guided fitness program combining online and in-person training
    ✔️ You value consistent expert oversight
    ✔️     You’re looking for accountability, structure, and results every step of the way

  • Plans begin at $225/month

    What You Get:

    ➡️ Kickstart with a Full FIT Assessment
    1:1 with your Coach & Physio to set your foundation and goals (virtual or in person).

    ➡️ Online Personalized Programming
    Workouts tailored from your FIT assessment that grow with you—built for real results.

    ➡️ Direct Coach & Physio Access
    Message anytime for expert advice, feedback, and plan updates.

    ➡️ FIT Progress Tracking
    Re-assess every 6 weeks with your FIT Physio to stay aligned and on track.

    ➡️ Monthly In-Person Personal Training
    One-on-one sessions to sharpen form, build confidence, and push your limits.

    ➡️ Full FIT Community Access
    Join monthly webinars, challenges, workouts & in-person meetups.

Plan 4: FIT Flex

  • Already on your way? Maintain momentum with flexible coaching.

    FIT Flex allows your to enhance your membership with any of our FIT services. From nutrition consults to physio assessments- supporting your personalized, on-the-go fitness journey

  • Pricing: Flexible – contact us for custom options

Explore All FIT Services

  • Train with expert guidance in our private studio—personalized sessions designed to support your strength, recovery, and fitness goals.

  • For those looking for self paced online exercise support for home or a full gym with weekly online coaching access.

  • Designed by Coach Josie, a Pelvic Floor Physiotherapist and Perinatal Fitness Coach. Check out FIT Motherhood to learn more.

  • Personalized nutrition coaching to fuel your fitness journey, support recovery, and align with your lifestyle and wellness goals.

  • In-depth FIT assessments to personalize your plan, track progress, and keep you accountable every step of your fitness journey. A Strength Coach and Physiotherapist completing the assessment together.

  • A great way to START your FIT journey. Understanding where your movement begins and what exactly we should work on to support your goals of preventative health.

  • More than a membership—our FIT community brings members together through monthly education webinars, energizing meet-up workouts, fitness challenges, and ongoing support to thrive through every season of life.

  • Our Sport Performance Division fosters a collaborative approach. Where a Strength Coach and Physiotherapist are working together to support players, coaches, and teams. With injury prevention at the forefront of their FIT approach, Coach Josie and Coach Marcus have developed a resource that has both in-person and online programs. Learn more HERE.

What Our FIT Members Say

  • FIT Grandma

    “'As a senior and wanting to stay fit, I have used Concept Fit courses every week - at least 3x per week. It has been very easy to carry out the workouts with the equipment and bike we have at home."

  • Expert Coaching

    "Coach Marcus is a genius in movement, lifting technique, and conditioning your mind to succeed."

  • FIT Bank Manager

    "I thought I was in average shape, but overweight. Through the coaching, I lost 35 lbs of body fat and replaced it with lean muscle."

  • FIT Lifestyle Course Member

    "'Josie and Marcus have created a path that works perfectly for me. As someone who was new to weight training, the Lifestyle course safely guides me to build up both my strength and knowledge, making overall fitness a part of my life."

  • FIT Business Owner

    "Between work, home renovations, skiing, golfing and biking it can be a challenge to find time to work out. The Concept Fit Lifestyle Course provides me with the tools I need to prioritize fitness so I can maintain my active lifestyle."

  • FIT Mom of Two

    “It wasn’t until I was encroaching on my 40’s that I realized the importance wasn’t just about how I felt about my physical appearance but also my longevity. What really drew me to Concept Fit is the physio component coach Josie brings and the nutrition expertise by coach Marcus. This in addition to their strength programming has been influential in me reaching my long term goals!”

  • FIT Member Striving For the FIT Life

    “Concept Fit have two very professional coaches, Marcus and Josie, they are always available to their clients.  Their online forum, in my opinion, is one of the best.”

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Contact Us

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